In a shocking turn of events, a deepfake video featuring popular Indian actress Rashmika Mandanna has gone viral on social media, raising serious concerns about the potential misuse of artificial intelligence (AI) technology in the entertainment industry. The video caught the attention of Bollywood legend Amitabh Bachchan, who expressed his deep concerns about the implications of such deepfakes.
The deepfake video in question has been circulating on various social media platforms, showing Rashmika Mandanna engaging in fabricated and explicit content. Deepfake technology, which uses AI algorithms to superimpose one person’s face onto another’s body, has become increasingly sophisticated in recent years, making it difficult for the average viewer to distinguish between genuine and manipulated footage.
Rashmika Mandanna, known for her roles in films like “Geetha Govindam” and “Dear Comrade,” has also commented on the matter on X (formerly, Twitter).
I feel really hurt to share this and have to talk about the deepfake video of me being spread online.
— Rashmika Mandanna (@iamRashmika) November 6, 2023
Something like this is honestly, extremely scary not only for me, but also for each one of us who today is vulnerable to so much harm because of how technology is being misused.…
Her fans have been quick to denounce the video and express their support for the actress. Industry insiders and fellow actors have also expressed their concern over the potential damage such content can cause to a person’s reputation.
Amitabh Bachchan, who is highly regarded in the Indian film industry, took to his social media account to share his thoughts on this video and its consequences.
yes this is a strong case for legal https://t.co/wHJl7PSYPN
— Amitabh Bachchan (@SrBachchan) November 5, 2023
Several countries have already implemented or are considering legislation to regulate the use of deepfake technology, but the battle against this technology’s misuse remains an ongoing challenge.
Experts suggest that individuals should exercise caution when encountering potentially manipulated content on social media and should report any deepfake videos that could harm someone’s reputation or violate their privacy.
The Rashmika Mandanna incident serves as a stark reminder of the need for vigilance in the digital age and the importance of raising awareness about the risks associated with AI technology in the entertainment industry.
As the entertainment world grapples with the ramifications of deepfake videos, discussions surrounding stricter regulations and better technological safeguards are likely to continue. In the meantime, public figures like Amitabh Bachchan, who use their influence to highlight these issues, play a vital role in promoting awareness and encouraging responsible use of AI technology.